An Introduction to the Encyclopaedia of Links (guidelines, trivia, recommendations)

A high-quality website is a website with high quality links. However, what does it mean? What is hidden behind this term? In jargon, many phrases can be found which describe the quality of links e.g. a good link profile, strong links, bad links, rotten links, dangling links, valuable links, and many more…


The quality of links can be verified by means of the so-called link audit. The term “audit” is frequently used in the context of search engine optimisation (SEO) and search experience optimisation (SXO) i.e. optimisation that meets the expectations of both search engines (machine experience) and the users (UX). An audit is understood as an independent, objective assessment of selected attributes of a website, carried out based on adopted norms, patterns, and standards, and using a variety of methods and tools. An audit of a website involves an assessment of its quality which is carried out on different planes. A nomenclature for various types of website audits, e.g. SEO audits, content audits, UX audits, technical audits (building techniques), and, to a lesser extent, link audits, is commonly used.

Encyclopaedia of Links

How to verify the quality of links? What is the point of reference for such an analysis? Finally, what attributes of links determine their quality? You will find the answers in the Encyclopaedia of Links. An Introduction to the Encyclopaedia of Links is a synthetic study that presents selected key issues related to link profile management. This handbook presents the concept of a link audit whose performance can indicate link profile’s sensitive points which require improvement. This is, to say the least, a recommended read.

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